The Atomic Coffee website doesn't describe their brand identity in detail but talks more about the process of refining the coffee, however from the description I got the idea of 'the science of coffee' with the focus on experienced and expertise with their staff. The brand seems to focus around a kind of boutique aspect of the coffee process, loyalty to suppliers and customers, and being the best.
I looked into some more pictures that might inspire designs. I like the idea of making a robotic character still so I have looked at the Atomic website and at their coffee machines/gear:
Also more characters/reference stuff:
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