Final design part 1 & brand values

Here are  6 expression drawings and my front side and back view:

Analysis of brand values: Atomic coffee

Aesthetics:

·         Retro-futuristic

·         Atom/nuclear theme

·         Serious duo-tone colours

·         Package patterning looks like circles connected – atomic bonds?

·         Café/Store looks modern/sleek but parts of the design look a bit retro-inspired (ceiling, lights, stools)

·         Looks a bit like a lab? sterile

Values:

·         Pride themselves on reliability

·         Service and training/knowledge

·         Quality of service and coffee taste

·         ‘delivering taste like no other’

·         ‘we know and love coffee’

o   From link: http://atomiccoffee.co.nz/pages/cafe-supply

·         Source the best

·         Supplier loyalty

·         Individual roasting, traditional way

·         Experience, attention to detail – science of coffee?

From the overall aesthetics, and theme of knowledge and experience the brand likes to convey, I feel like following a ‘scientific’ route would work for my character. Therefore, most of my character development has been based around this idea. The Atomic Coffee website doesn’t explain their look in detail, so the aesthetics that I’ve drawn from have been more observational. However, the values are mentioned on the website (as above), which I feel makes the baristas seem like scientists creating the ideal coffee. I have taken elements like robotics, atoms, nuclear symbols/protection gear/objects, lab coats/lab gear, mutation, and various technologies into consideration for the character design.